We Are Brands is a brand-builder company – a collective of thinkers, doers, designers, and engineers. Our mission is to build and scale great companies globally by simplifying the omni shopping experience to cater to every type of consumer in the modern world.
To put it simply, we are a people-centric business that love to strategise and unleash our creative thinking to help grow brands we believe in.
Our Approach
We build digital-first brands.
The secret sauce is great people paired with creativity and innovative technology. Simple as that!
Our Brands
The brands under our portfolio are carefully selected.
They all have one thing in common...
They have products that empower the consumer to move with ease, confidence and comfort in the modern world.
Locations
We are a polycentric company with a local presence in several locations: Australia (Melbourne and Perth), Philippines (Manila), Norway (Oslo) and the US (Miami).
Melbourne, Australia
Miami, USA
Oslo, Norway
Manila, Philippines
London, UK
Our People
Our most valuable asset in the business, is our team. They are the heart of We Are Brands. Most of our team are located in our Melbourne Hub, although we also have offices in Miami, Perth, Oslo and Manila.
Click on each of the brands to find out more about our team.
Guiding values
We are agile and innovative.
Our team all bring something unique and different to the table. We encourage each other to be bold with our suggestions, creativity, and passion when we collaborate. We strive to make sure our agile team feel 100% comfortable in learning, trying new things and putting their ideas into action.
We Care.
We are people centric. Our colleagues and customers are our number one priority. We help each other out and we are not bound by our job descriptions or titles. Our actions revolve around the people around us. Whether they are communities, colleagues or customers, we consider their needs as we always put people first. We also care about the impact we have on the environment. We are dedicated to making a positive impact on the environment and communities around the world.
Happiness and positivity.
Our best work happens in an environment where there is fun and positivity.
We build deep connections with our colleagues with humour and laughter. Our team radiate positivity. We work hard, but we always make sure that we have fun whilst kicking goals!
Teamwork.
Teamwork knows no boundaries.
We move forward most effectively when we collaborate. We are transparent with one another and respect each other’s ideas and suggestions. When working together, success and great results come naturally. We are stronger, more resilient and respond quicker when we work as a collective.
Growth mindset.
We have a passion for learning and growing both personally and professionally. It is through learning that we have the confidence to push boundaries and take a leap of faith. We are efficient and always think about the impact our current decisions have on the future. A mistake never goes to waste if we learn from it… What is important though, is that we challenge the status quo and try new things.
The Founders.
We Are Brands was founded in June 2014 by Joel Azzopardi and Kenneth Dreyer. Ever since we have been steadily growing into the company we are today. We’re still 100% founder-owned and have no external investors.
Both Joel and Kenneth were working corporate jobs and wanted to create a company that was different. A company where the culture supports your growth and inspires you to do better. A company where “blue Monday” doesn’t exist. A company that balances your life and work better. A company where they would rather work.
A company with great brands, built by great people.