FREDDY has been specializing in sportswear since 1976. It encompasses everything one loves about the Italian culture in the World of fashion. Sophisticated and chic with an innovative twist. In 2012 FREDDY launched it’s patented WR.UP® technology. This technology sets it apart from anything you’ve ever worn before. Thanks to strategic seams and tailoring devices, WR.UP® technology supports and reshapes the hips, buttocks and thigh area enhancing them in a totally natural way. FREDDY has completely revolutionized the concept of sportswear, pants, and shorts – guaranteeing a perfect fit every time, in this season’s latest colors!